My latest piece at MercatorNet.com brings together my love of etymology and my deep, seething contempt for the language and culture of management:
Once we start giving people names and titles that reflect what they really do, it will no longer be possible to hide behind pomp and presentation. It’s one thing to say “I’m the manager of this team” and quite another to say “I handle these people”. The latter lacks pretence. It is a statement of action, and it has implications and repercussions that the softer title of ‘manager’ avoids. It’s the same rationale that led North Korean dictator Kim Jong-Il to style himself “Dear Leader, who is a perfect incarnation of the appearance that a leader should have”.