The unexamined iphone is not worth buying

Reader dtcwee, keeping me honest, notes in regard to the previous post:

I think there is a type of shallow goal that still needs investigation. That of a shallow goal which ‘normal’ society earnestly believes is worthy. There is no intended deception or wilful negligence here. Indeed, this could be quite important, for how would you otherwise know if you have embarked in good faith towards a goal of no substance?

So far we’ve looked at naive people pursuing genuine goals with shallow efforts, and duplicitous people pursuing shallow goals that masquerade as genuine.  But what about people who, under the influence of societal norms, accept and work towards shallow goals in good faith?

Implicit in the question is a critique of societal norms, and hence a rejection of mainstream assessments of shallowness.  While we’ve looked at naive people and duplicitous people, either category could potentially be recognised as shallow by the mainstream given the right circumstances.

But critiquing mainstream norms as shallow is clearly not something the mainstream can accept.  Things are getting serious…

Firstly, critiquing mainstream norms in any fashion is likely to annoy or upset a lot of people.  Secondly, despite criticisms mainstream norms do have certain benefits: it’s better to be obese when the mainstream is obese than to be an unusual obese outlier with a set of expensive medical requirements. Anyone with a rare disease can tell you that increased incidence translates into all sorts of indirect benefits, while rarity may leave you with underdeveloped research and under-subsidised treatments.

Or in terms of mainstream financial choices: if a bank can be too big to fail, can an over-mortgaged majority be too big to face the consequences of bad decisions?

Importantly, the critique of mainstream norms has to come from somewhere; we need a vantage point from which to say that the mainstream is shallow.

Religious and philosophical perspectives have served us well in this regard, from Socrates’ “The unexamined life is not worth living”, to Christ’s “But lay up to yourselves treasures in heaven: where neither the rust nor moth doth consume, and where thieves do not break through, nor steal.”

The most basic level of critique falls in line more with Socrates than with Christ, and that is the simple question of whether our goals are chosen by us or chosen for us by the mysterious processes of societal norms.  To have unexamined goals is to have no personal role in determining the value of your objectives. It is, in a sense, to be slave to the will and whims of the majority.  It’s almost as though one’s true goal in such circumstances is to want what everyone else wants, or simply to take the ‘safest’ route of following conventional wisdom, trusting in the security of numbers.

In this sense, the shallowness lies in one’s acceptance of conventional goals, the unexamined life, the reflexive urge to do what everyone else is doing.  In this context, the critique from a position of depth is that one is not truly thinking about or engaging with one’s goals and actions, and as such the goals and actions are not truly one’s own.

This is neither a shallow effort at a genuine goal nor a shallow goal masquerading as a deep one, but a shallow approach to goals that, ideally, ought to be closely examined and existentially integrated.

Some people copy the mainstream for purely pragmatic reasons, fully aware of what they doing; a minority examine life and decide that the mainstream norms are truly what they want. But for others there is, perhaps, a common characteristic of self-deception: the failure to acknowledge that you might be simply buying into the hype and marketing of a lifestyle and goals the merits of which are, to you, ultimately unknown.




2 thoughts on “The unexamined iphone is not worth buying

  1. Hmm….to be precise, what I’ve said above is that a shallow goal is one that we have chosen without reflection, because built into reflection is an implicit objective value. ie. We’re assuming reflection is genuine, not just repetitive and fruitless rumination. So I wouldn’t quite say that the goal must turn out to be worthless upon reflection. But that is a likely outcome. I guess what I’ve actually described is a shallow approach to goals, rather than shallow goals per se. Think we need another post?

    I could have taken the ‘Christ’ option rather than the ‘Socrates’ option and try to point out goals that are considered to be worthy by wise and virtuous people, and then use those as a basis to critique conventional goals. But I think what I wrote is sufficient for our purposes, and probably less controversial.

    I think I’ve managed to confuse myself. I will approach again with another post.

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